NEWS – What you may have missed in 2017

revue de presse du 9 mars 2018

What you may have missed, like me in 2017!

If like me, you follow between 50 and 70 sources of information (rss feed) on a daily basis, not counting the linkedin and Twitter publications, it sometimes happens to lose your mind and miss some interesting information.

More specifically, it often happens to see an article that we think would be interesting and keep it for later. But this later comes only rarely and we end up with a small stack of articles to read!

For me, this blog has solved the question about the publication of reports, which remained on my desk waiting for something. For the articles, it is not quite that still, and I find myself at the end of 2017, with a good fifty articles under the elbow. Here are some of them, which you may have missed too!

The Tribune – Assurtech: a disrupted industry, for the benefit of the customer?

link: https://www.latribune.fr/opinions/tribunes/assurtech-une-industrie-disruptee-au-benefice-du-client-717687.html

Daniel Haguet, professor of finance at EDHEC, who was few (hum) years ago my teacher, gives his opinion on the phenomenon:

  • 75% of insurers consider that their industry could be disrupted
  • Big data, by aggregating data, even out of the insurance, allows a customization of offers
  • Distribution is growing online thanks to the rise of the internet
  • For many players, the challenge is to take a stake in these structures, to take advantage of both technological advances and the “captive” portfolios of clients.

Note: For a selection of insurers’ strategies with insurtechs, it is here !

Structuring technologies and forces

Seen on Twitter, but unfortunately without noting the source, I share it, because although incomplete without a caption, it seems to me wider in its acceptance of technologies than many current reports and panoramas, including mine !

what you may have missed

Here’s another one, which gives a little overview of the issues ahead.

what you may have missed

Medium – Insurance as a smart contract

link: https://medium.com/aigang-network/insurance-policy-as-a-smart-contract-fully-automated-process-too-good-to-be-true-39c613c18d8d

Aigang Network summarizes what insurance contracts will be tomorrow, thanks to smart contracts. Better yet, rather than a long speech, they made a demo, wrote the code around an Ethereum blockchain ( accessible on github ) and an app to test it, as well as a video, here:

Note: For a selection of articles on the blockchain, this is here

Risk management – Investing in the insurtech toolbox

link: http://www.rmmagazine.com/2017/06/01/investing-in-the-insurtech-toolbox/

A small inventory of insurtech solutions that address the issues of risk management:

  • Understory weather
  • Safety culture
  • Security Scorecard
  • Risk IQ
  • CapeAnalytics
  • Cyence
  • Human Condition Safety
  • DAQRI Smart Helmet

Note: To find my overview of insurtechs, it’s here !

Intercom Blog – Machine learning is easier than it looks

link: https://blog.intercom.com/machine-learning-way-easier-than-it-looks/?utm_content=buffer25695&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
Once is not customary, a somewhat technical article, but that gives a specific example of what can be done with machine learning in 40 lines of code. Frankly, it’s a gift!

Note: For a selection of articles on artificial intelligences, it’s here !

The digital journal – connected objects of health, french social security does not perceive the added value

link: http://www.larevuedudigital.com/objets-connectes-de-sante-la-securite-sociale-nen-percoit-pas-la-valeur-ajoutee/

The title is deliberately provocative and surely a little removed from reality, when we know the current reflections! However, Laure Beyala, a biomedical engineer in Bichat, who has published a book on connected health objects, offers an interesting vision of the issue. She returns in particular on key concepts: Role of the social security, the insurers, DMP, brakes with the development, etc.

Note: For a selection of articles on connected objects, it’s here !

P & C360 – Telematics in auto claims is inevitable

link: http://www.propertycasualty360.com/2016/08/18/telematics-in-auto-claims-is-inevitable?slreturn=1515504588

This article is totally in sync with my opinion on embedded telematics (see my predictions for 2018 or even my note of conjuncture on this subject ). It goes back to what can be done with it, and why the use of this technology for disasters is inevitable!

Note: For a selection of telematics articles, it’s here

Insurance Thought Leadership – Why is Customer Experience Key?

link: http://insurancethoughtleadership.com/why-customer-experience-is-key/

This article is about a concept that I consider essential! Data, processes, technologies must be oriented around the customer and his needs. This is all the more true as connected objects and their billions of data become more and more accessible in the years to come.

Note: For a selection of articles on the user experience, it is here !

Design thinking

A visual that I like about design thinking and ideation strategy that I integrate more and more in my thoughts because totally related to the notion of innovation. The content could not be done without the form …

what you may have missed

REPORT KleinBlue – Benchmark insurers facing insurtechs

Benchmark Les assureurs face aux insurtechs

FrenchKlein Blue Partners has published 2 interesting reports on the market about insurtechs. The first one, France insurtech panorama was published in June 2017. The second, “Benchmark Insurers facing insurtechs and innovative players“, was published in December 2017. They confirm this young consulting firm’s (and its partner Salim Echoukry ) desire to position as a quality partner for insurers who have questions about their innovation strategy in the market. I start the year by not being late and therefore deals here with the last published! Continue reading “REPORT KleinBlue – Benchmark insurers facing insurtechs”

Innovation Insurance – My 6 topics for 2018

6 topics for 2018

As it is frequent at the beginning of the year, I too will fall into the game of predictions for the coming year. With my 6 topics for 2018, here are the 6 points that I think will be 2018 on innovation in insurance:

IOT

I think the moment is good to launch complete offers around telematics embedded in cars, smart homes or wearables. When I think of complete offers, it does not just mean capturing user data. It is also, above all, and before all, providing services to these policyholders or using these tools to implement new prevention policies.

Redesigning offers

This may be the consequence of the previous point, but a little wider, a redesign of offers. It’s time to think about offering insurance products as the structuring element of the insurance value chain, from prevention, to disaster, to adding service. For example, the improvement of claims management will only pass a complementary course when products are designed to be managed quickly and simply.

Platforms

I often talk here about decomposing the value chain with the setting up of experts at all levels, namely, risk bearers, distributors and managers, for the purely insurance part, but also service providers. ecosystems that will need to be mobilized intelligently. The advent of the platforms will aim to move towards this type of organization where everyone will find his place!

API

As a direct consequence of the previous point, if the same contract must concern multiple interlocutors, the notion of interface between them is essential. Maturity on these issues has greatly increased in recent years. Simple EDI flows (like those still used for third-party payment for example), we moved to advanced webservices but sometimes complicated to set up. Then, we now come to expose real complete services, through webservices or APIs to access the data without necessarily changing the technical architectures in a structuring way.

Insurance “cyber”

The needs in this segment are exploding, and it will be an intelligent response that avoids the pitfall of systemic risk! For me, here more than elsewhere, it means helping to prevent and reduce risks upstream to avoid the most frequent attacks. On the technological side, the weakest link is always first and foremost the human, it is about takins this into consideration! By the way, how do you manage your passwords?

A user experience at the heart of all steps

The last few years have been mostly devoted (except for the more advanced ones) to work around the efficiency of processes, and how to do it for less! It is now to be interested in doing better for the same price, or better for less expensive. Better means here better from the point of view of the customer, because the essential thing is to simplify his life, to eliminate irritants. It is therefore customer demand that must be at the center of future optimizations.

It goes without saying that Siltéa and I are able to accompany you on these 6 topics for 2018! Feel free to contact me .

And you? What do you think? Do you have others?

Past, present, future, and call for writers!

First and foremost, I wish you all a happy new year 2018!

When I launched this blog in May 2017, I did not know what effort it would ask me or what interest it would arouse!

The holiday season was for me an opportunity to make a break, a report on the work done, and the follow-up.

After a little more than 8 months, I have the same answer for the 2 questions: important effort, but important interest (at least, that’s what the attendance statistics tell me!).

Through a hundred articles, digital meetings have been numerous, some have been transformed into exciting contacts, in real life or by telephone for the farthest (London, Houston, and even Silicon Valley).

In short, my MVP has worked well, it’s time to structure it!

Outlook

If I want to follow my ambition, I would like to structure my work on the following topics:

  • A more regular relay of the important watch that I’m doing, probably in the form of a unique weekly summary article, because the activity of the press is very strong in France and especially internationally. I will also relay more podcasts, because some are very good (I think of 11fs or Spot on Insurance).
  • Continue reading / synthesis / translation of market reports
  • Propose more comprehensive articles / interviews / opinions on market solutions and insurtechs. I met a lot of actors, it would be a pity that they do not find here a more important place!
  • Give my opinion: I obviously already make a sort of editorial choice in my relays, but I have noticed in recent months that the articles that have been most widely read are those in which I have committed myself more personally, in positive criticism. or negative. I have an opinion and convictions on this sector, I will not put it forward anymore.
  • Continue the effort on the panorama of insurtechs: There are today a hundred referenced start-ups, and at least as many are on the waiting list (which is useless!), I will correct that.

I still maintain my demand for independence.

5 themes, 5 days in the week, it feels a certain regularity to set up with 1 day, 1 theme, 1 article. Ambitious ? Yes ! Sustainable? Hmm, let’s say yes!

Calling Editors!

As there are 2 days left in the week, I propose to open this blog to any article proposal. So, if you are a start-up, consultant (independent or employed), broker, agent, distributor, insurer, employee, director, engineer, ingenious , technician, student or even customer, if you are in France or abroad, and you have something to say about the transformation of the insurance market, contact me! Note: I do not have a budget to pay for this type of activity, but you’ll obviously sign with your own name.

Startups, a different proposition!

Dear friends, former colleagues, knowledge of the world of innovation in insurance, you obviously have things to say, but for those who wish, I propose another form. Contact me to talk about it!

Service offers

My job is to be a consultant! I have tried so far not to highlight my services, simply because I had not structured my thinking on the subject. This is starting to be the case, and you will see appearing in the coming weeks my proposals for intervention, because I think I can accompany you in your choices and your steps of innovation.

Finally, knowledge can have no price, this blog will thus remain of course free for the moment. However, it has a cost, which is my job, too, if you like it, I invite you to share it on social networks or to think to contact me for your next mission ;-)!

See you soon

Joel

Insurance innovators – Future of insurance 2017

future of insurance 2017

Version française ici.


Insurance Innovators (an offshoot of Market Force, which I had already talked about here for their report under the same title ) has just published the future of insurance 2017 (Future of General Insurance Report 2017).

7 themes are discussed (for a better readability I separated into several pages):

  • Innovation and Disruption
  • A changing regulatory environment
  • The future of underwriting and pricing
  • Value-added services
  • Touch Millenial Generation
  • Insurance in the Age of Machine Intelligence
  • Fraud in a connected world.

Written in partnership with the Chartered Insurance Institute , and sponsored by IBM, Sas and Smart Communications , this report is generic, but of quality. Market Force believes that insurers are poised to innovate and transform to keep pace with insurance companies, but the pace of transformation is still too slow. A tip: Act now! Continue reading “Insurance innovators – Future of insurance 2017”

Lexis Nexis – Best practices for predictive modelling

best practices for predictive modelling

Version française ici


Lexis Nexis published this summer a white paper on the best practices for predictive modelling , or more precisely on the steps to follow to implement this type of solutions for small commercial.

According to them, 4 steps are necessary for a product creation of this type:

  • Ideation
  • Design and development
  • Implementation
  • Monitoring

So far nothing transcendent, isn’t it? Let’s check it out!

Ideation

Successful ideation assumes that two conditions are met: a strong sponsorship and a cross-functional team.

The responsibilities of this team are as follows:

  • Identify and validate the business problems to solve
  • Generate ideas on how to solve these issues with predictive models
  • Select the best ideas
  • Highlight the benefits of predictive models
  • Calculate implementation costs
  • Determine the ROI and justify the use of predictive models in relation to another solution
  • Establish acceptance of the topic among the teams.

Design and development

The report is focused on contracts / products for small businesses. The suggestion is then to go through an “insurance score” to analyze and estimate the risk and to price it, according to a probability of losses.

3 steps are needed:

best practices for predictive modelling

  • Data mining : nature of data, sources, refresh frequency, etc. For example, it is possible to use historical loss experience data ( Note: obviously …! ), but also credit data, or public data about the company. In a more detailed way, the geographical location is relevant. ( Note: at this point, note that we do not use anything complex! )
  • Model creation and validation : This is to determine, on the basis of a set of data, patterns or correlations that recur. We are here in deductive mode, we start from data to deduce a model. The challenge is to identify which data plays a role in achieving the desired goal . Then, it is possible to test the identifier models on data and production processes, to ensure that, when capturing the data, it is possible to categorize a new customer using the defined models.
    • Here is the kind of report that can be generated to define a number of groups to automate the subscription with 3 possible actions: acceptance (right), visa application (center) or automatic refusal (for worst groups).

    best practices for predictive modelling

  • Regulatory review : This aspect specific to the American market (but finally quite close to the regulatory aspects valid everywhere), suggests to compare the required data with the specificities of each state, and to apply, where applicable, restrictions.

implementation

The implementation is based on a few key steps

good practice predictive models

Monitoring

Finally, monitoring the relevance of the model assumes, on the one hand, to track the use that is made of this product, but also to measure its effectiveness.

best practices for predictive modelling

Monitoring

Finally, monitoring the relevance of the model assumes, on the one hand, to track the use that is made of this product, but also to measure its effectiveness.

best practices for predictive modelling

Tracking : Scores must be tracked when applied and when modified before application. In these latter cases, it is important to understand why and possibly modify the model iteratively to improve it.

Efficiency : The most important thing is to make sure in the long run that the model is good for achieving the business objectives that were originally defined. If this is not the case, it must either recalibrate (keep the mechanisms, but readjust the valuations), or rebuild it!

Small bonus on best practices for predictive modelling

Moreover, on this subject and always by Lexis Nexis, I invite you to consult this video, which includes some of the fundamentals:

best practices for predictive modelling

SwissRe – Global Insurance Review 2017

global insurance review 2017

Version Française ici.


SwissRe has just published its global insurance review 2017 and its 2018 forecasts. The document is available at this link (Global insurance review) .

Innovation is essential, but to identify new answers, I remain convinced that we need to understand the state of the current market. This type of report is therefore essential to refine the grid of reading of what is happening in the world around us! This is particularly right as they give valuable insights into innovative solutions!

The four main themes covered in this document are:

  • Continued cyclical economic recovery at the macroeconomic level, although risks of instability persist;
  • Obviously, a big subject on the natural disasters of the year! These are causing great difficulties for all the systemic insurers in the area and therefore even more so for reinsurers;
  • Life insurance re-insurers adapt to the new deal;
  • Stable emerging markets in non-life and strong growth in life.

Key Points from the 2017 Global Insurance Review

More globally, here are the 10 points that SwissRe puts forward:

  • The rise of protectionism in large markets: in the United States, but also Brexit or the situation in Catalonia. This phenomenon is however not uniform (for example Latin America is liberalizing)
  • Monetary policy : what about the gradual end of quantitative easing?
  • Cyber ​​risk : The market is growing rapidly, and the stakes are high, particularly in terms of the quantity and quality of data needed for risk monitoring and pricing. A particular focus is to read p15 of the doc on this subject. Indeed, an estimated growth of 30% per annum of this market over the next 5 years should not be underestimated.
  • Increasing auto claims : More and more miles traveled, more traffic and distracted driving are the first drivers. The key is always technical results.
  • Brexit and the UK insurance market: Depending on the UK exit format, premiums should be reduced by 8 to 20%. This is a considerable shock on the market.
  • Innovate to increase the scope of insurability, especially in the “commercial” segments: I come back to this point just after
  • Losses related to Natural disasters (hurricanes).
  • Protecting Floods : Tools now exist to assess flood risk, and collaboration with states is needed to ensure the best coverage of this risk.
  • IFRS17 : Investments will be needed around the data to ensure good data collection and analysis.
  • Insurtechs in China : I’ll come back to this point below.

Increase insurability

On the perimeter of the “commercial” contracts (on which I am working rather seriously lately), innovation brings new solutions.

Swiss Re cites, of course, parametric insurance solutions, coupled with a global vision of risk, that solve complexities of the process at the time of the claims. On the other hand, it does not bring any real additional value talking about premium reduction for example.

The most important point about these contracts is that it is now possible to insure elements previously impossible to cover. This offers interesting growth opportunities. For example: image loss, product recalls, weather protection, or financial risks of increasing energy prices. This is now possible thanks to better access to risk data and a better assessment of its consequences.

Insurance can therefore strengthen its position as a protector of corporate investments and offset the risks of earnings volatility.

global insurance review 2017 global insurance review 2017

Insurtechs in China

A small recap is proposed on the issue of insurtech in China, where the growth of Zhong An is particularly impressive (insurtech largest insurer of the world).

2 successive waves took place in China:

  • A first from 2001, around the online distribution, which brought the online market share to almost 8%;
  • The second in recent years, which exploits new technologies and especially big data (telematics or insurance to use / UBI)

Prospects can still open up to cover the ecosystem of e-commerce, and even consider the entry of new players outside the insurance world.

The Chinese regulator seeks to constrain certain segments (such as online lending), but it is generally rather a support for innovation.

global insurance review 2017 global insurance review 2017

My opinion on the global insurance review 2017

Always of very good quality, the Swiss Re reports are full of information and figures. One could blame them for their lack of pedagogy and the austere aspect of their reports, which prevent a diffusion to the greatest number. It may be the price of quality!

Accenture – Reimagining Insurance Distribution

reimagining insurance distribution

Version française ici.


Accenture publishes its last report dedicated to the transformation of insurance distribution . The ambition is Reimagining insurance distribution. The latest version of this report was from early 2016.

Digitization transforms insurance distribution

The report is based on a survey of 400 industry managers around the world. The first lesson is that the vast majority of actors are working or planning to work on a restructuration of the distribution model, including by leveraging the benefits of digital. Only 1 in 5 actors do not think about it.

Accenture brings out six trends:

  • Digital channels
  • User experiences improved by customer knowledge
  • Changing the role of the agent
  • Future of aggregators
  • The role of ecosystems
  • The Internet of Things.

Besides, Accenture gives insights on what they call the “living services”, all the services that the insurer can provide in addition to its customers based upon collected data in particular.

reimagining insurance distribution

1. Digital channels

All stages of the distribution chain are affected by digitization and a search for omnichannel. Thus, this trend does not question traditional networks, but questions what should be the respective place and added value of each. Accenture also confirms the rise of selfcare, which has two objectives: satisfaction of customer demand and a desire to reduce distribution costs.
reimagining insurance distribution

2. Customizing the customer experience

Insurers are clearly switching from a” product-oriented” posture to a” customer-oriented” one. ( Note: By the way, it will be necessary for Accenture to explain the difference between the concept of sales of products based on the needs and the notion of customer-oriented model, because I am not sure to understand… ).

This involves mastering the collection and use of data for:

  • To estimate correctly the potential of each one
  • Choosing the right channel for each customer
  • Identify the best time to initiate a contact
  • Choose the best offers and the right messages.

This involves the use of predictive models to adapt to a changing population.

reimagining insurance distribution

3. Changing the role of the agent

Almost 2/3 of insurers work with their agents to ensure the best positioning in the value chain. It is about bringing them in when their added value is the most important. Another essential element with these populations, 79% of insurers rework the models of remuneration in a digital and omni-channel context.

reimagining insurance distribution

Thus, the remuneration should aim to encourage a certain number of activities, around the customer relationship.

reimagining insurance distribution

reimagining insurance distribution

Finally, this type of questioning brings another trend, heavier and longer term. This involves reviewing the profiles sought for new recruits. ( Note: a legend in Figure 8 would not have been a luxury to ensure understanding … )

reimagining insurance distribution

4. Future of aggregators

The aggregators confirm a dominant position and still growing. Respondents believe that they will be even more used, especially in the upstream phases of the distribution (search for information or tariff).

reimagining insurance distribution

Therefore, the question is to choose the strategy to adopt against these actors: use the brand to generate commitment or use a dedicated brand or sell white label. The answer is very variable according to the geography and the penetration rates of the comparators. There is therefore no single answer. On the other hand, we still see a tendency to favor the use of a secondary brand for these channels. ( Note: One nuance, it does not seem relevant to me to treat in the same way the respondents who say they may be ready to do it within 3 years, and those who do not know. It affects seriously the result).

reimagining insurance distribution

Finally, last step observed, the creation of proprietary aggregators. ( Note: I do not dwell on this point, too few details are given by the report on what is understood in this terminology, it is too vague to be exploitable! )

reimagining insurance distribution

5. Ecosystems: end-to-end experiences

One point on which I agree with the conclusions of the report: the future of insurance goes beyond insurance. It is the emergence of service ecosystems that aim to improve the response to customer needs by offering new services or products. It’s about building partnerships and thinking more about what can generate engagement.

reimagining insurance distribution

Note: This point is a really insufficiently treated.

6. The Internet of Things: The New Paradigm

Whereas the focus was previously on the embedded telematics (of which I speak regularly), connected objects now move the lines. In 1 year, investments have exploded and the number of services or associated products has been multiplied by 2 or 3. It affects all types, including smart homes, health or other wearables.

reimagining insurance distribution

This allows a change of posture, from the role of indemnifier to the role of prevention, more positive. In addition, insurers can now offer their clients self-assessment of their risk, thanks to tools whose prices have fallen significantly.

Digital leaders show the way

Accenture reveals a difference between digital leaders on one side and followers on the other. Where the former seek to truly transform their profession, the latter are more willing to catch up.

By comparing the relative positions of each one, it makes it possible to better appreciate the differences between the most advanced actors and the others.

reimagining insurance distribution

On the question of connected objects, we can also better measure the difference in taking into account the problem.

reimagining insurance distribution

A recommendation: become a digital insurer

Accenture’s recommendations focus on four areas:

  • Choose your business and distribution models, and stick to them!
  • Define the desired position in ecosystems, models of cooperation or partnerships (yes!)
  • Switch from a compensation mode to real-time protection
  • Make innovation and customer focus the cornerstones of distribution strategies
  • Seeking simplicity first and foremost for access, transactions or offers
  • Emphasize the human contact of agents on advice, value-added and more complex customer relationships.

reimagining insurance distribution

Conclusion of Reimagining insurance distribution: Transforming to Secure the Future

Conform to the standards of all reports of this kind, Accenture does not know how to close a report! To write:” The only thing we are sure of is that the insurance company of tomorrow will be different from today’s” is of an appalling banality …

In short, since the results are based on studies and surveys, it provides a confirmation / disregard of a number of concepts. In this sense, this report brings real interesting points. However, being too hand-to-mouth, swallowing the analysis and for all that depriving oneself of carrying convictions is very disappointing for this type of player on the market. If Accenture hopes reimagining insurance distribution will be that simple, they’re wrong: it will take a little more.

Deloitte – The growth of connected cars insurance

Version française ici.


Deloitte published in November 2016 a European study on car insurance entitled The growth of connected cars insurance. This study is carried out for the second year in a row on approximately 15,000 consumers and in 11 European countries (Austria, Belgium, France, Germany, Ireland, Italy, Poland, the Netherlands, Spain, Switzerland and the United Kingdom) .

Briefly, Deloitte believes that these products are promising, that customers are ready, and that it remains to work the business model by moving towards services. One of the main elements to remember is the notion of service platform, presented at the end of the study .

Current situation of the European market

Deloitte presents the figure of 97 billion euros for the size of the European market (premiums issued) of motor insurance in 2015. They also present a potential of connected cars insurance by 2020.

connected cars insurance

Three lessons are to be remembered:

  • Overall, the potential is 17% (or € 15bn) of connected cars insurance, with two countries far ahead: Italy (see Swiss Re case study on this topic ) and to a lesser extent the UK. These two countries have a potential of respectively 27 and 23% of their market. Note, in Italy, there are already 4.5m insurance policies concerned.
  • The study shows a significant change between 2015 and 2016: the intention to change insurer increases more than 15% in Europe. For the authors, this indicates a transition towards a more volatile market, and therefore a necessary transformation. (Note: In France, we observe it through the consequences of the law “Hamon”)
  • 28% of respondents are willing to share their data with their insurer. At the extremes, France and Germany were the most cautious (27% and 25%), and Belgium, the most interested (40%).

connected cars insurance

Short summary sheets are presented by country and make it possible to explain specific local situations.

Sharing data

While insurers do not always have good press, customers are nevertheless rather ready to share their data with them. Insurers have a relatively better image than many other types of actors.
connected cars insurance
In an increasingly standardized, competitive and fluid market, this shows the appearance of a momentum for insurers. It could be interesting for them to exploit these good conditions to position themselves in this market and thus set up criteria differentiating from their competitors.
Nevertheless, it’s impossible to talk about connected cars insurance without talking about analyzing and processing the data collected. It is therefore a question of organizing the transition to more big data in order to benefit from real targeting skills.

Which potential customers?

6 categories of customers are identified by the study, with a very different interest towards connected insurance contracts:

  • Segment of curious elderly policyholders
  • Faithful elderly

connected cars insurance

  • Refractory aged insured categories
  • Versatile young people insured

connected cars insurance

  • Young faithful insured
  • High-Premium Insureds

connected cars insurance

If these categories deserve a little refinement, they already allow the authors of the study to make an international comparison.

connected cars insurance
Excerpt from the detailed country / segment analysis

What motivations for underwriting connected cars insurance?

Several scenarios were proposed to the respondents.

connected cars insurance

Consumers appear much more likely to share their driving data than data from social networks. In addition, as expected, price reduction is the main motivation that can encourage sharing of information. On the other hand, the provision of complementary services is well reflected in the expectations of customers.

The study then presents two interesting visions showing the correlation in the valuation of services and the confidentiality of data, first by country, then by population segment.

connected cars insurance

We will note here different profiles for the two most advanced countries (Italy and United Kingdom).

connected cars insurance

What services?

Is connected automobile insurance, in addition to an opportunity for differentiation in the market, the opportunity to renew or develop the service offer. This is what the authors of the study think.

Categories of Services

3 categories of services were studied:

  • Automotive related services : troubleshooting assistance, theft notification, etc.
  • Non-automotive services : geolocated promotional offer, etc.
  • Data analysis and driving behavior services : Travel and expense information, comparing driving with friends, etc.

Respondents then had to indicate whether they would agree to share their data in order to benefit from one of the 17 services offered.

connected cars insurance

4 services are therefore clearly of significant interest (more than half of the respondents would be willing to share their data):

  • free troubleshooting assistance
  • automatic assistance in case of emergency
  • theft notification / tracking of stolen vehicles
  • free oil change or vehicle maintenance services

These services (in relation to the automobile) could then serve as levers for insurers in order to gain maturity on the other 2 categories of services.

Case / smartphone application

Finally, the study shows a preference in almost all countries for a box installed in the vehicle rather than a smartphone application. A nuance is to be brought: the versatile young insureds show a rather opposite behavior (54% of preference for the application). As it is in this segment that there is a strong potential for development, this nuance is important!

As the choice of equipment is fairly structuring, insurers will have to choose the segments of the population they want to target as a prerequisite for any approach.

The usual worries of the insured are not excluded from this study. connected cars insurance

The issue of transparency in the use of data is therefore essential. In addition, three approaches are to be taken into account by insurers to integrate social responsibility issues:

  • ethical dimension of data usage
  • possibility to feed a new type of relationship with the insured
  • taking into account real risk prevention / loss reduction.

In the end, it should be clear to insurers that the data collected should be used for risk reduction and not just for risk selection. We find clearly in our study that the assessment of services is related to security issues.

The service platform

One of the main elements of this study is the notion of service platform. Insurers have the opportunity to move from a value proposition focused on claims management to a wider range of services around the mobility experience.

Connected cars insurance could be the product that will allow the insurer to renew its relationship with the insured, adding more frequent touch points.

This implies for the insurer to be interested, beyond tariff benefits, in the entire ecosystem of car insurance. More specifically, the insurer will probably have to participate more deeply and invest these new segments to reinvent the user experience.

The choice that presents itself is simple for the insurer:

  • Either do nothing and take the risk of being overwhelmed by new players that will spill over into its business segment
  • Either position itself as a service platform, which will allow the insured to access an ecosystem of partners.

The experience of a few players in other markets (eBay, Uber, TripAdvisor, etc.) shows the potential of such an economic model. These entities are indeed able to operate light and flexible structures that adapt quickly to the needs of consumers.

Auto insurance is already mature enough, and offers a clear environment. This will surely be one of the first branches for which we will have to reinvent the operational model. The first to launch will have a certain competitive advantage.

Deloitte is presenting a proposal for a range of services that could be addressed.

connected cars insurance